Shop: All collections

Clever Crankbaits

Whether you're 'Bumping the Stump' or 'DeepCrankin', the family of Clever Crankbaits are certain to provide you with exactly the right bait for your fishing needs. From fishing shallow water in heavy timber, to pulling a deep-diving crankbait, the Clever Crank collection is certain to provide you with exactly the right lure for the right fishing conditions. And with our color-changing technology, you get the correct color of lure based on the depth of water you're fishing. Yep, the Clever Crank line is guaranteed to put more fish in your boat this year. Check out all of the fish catching colors to find the right one for the conditions you're fishing.

Quick Jerkbaits

When an angler needs a 'reaction' lure that's going to entice a fish to hit, they reach for the Quick Jerk lineup of Smartbaits™. With built-in action, and color-changing technology, these lures are certain to attract fish from great distances. The Quick Jerk line-up will be the only jerkbait lures you'll need this year.

Smart Vibe Lipless Crankbaits

Without a doubt, fishing a vibrating lure is one of the most fun ways of fishing there is. When you feel the throbbing of the Smart Vibe on the end of your line, you'll know that a fish is about to hit it. And why not? Loaded with rattles, in the right fish catching colors, these baits ensure that you have the right color combination every time. Faced with muddy water? Don't worry! The color combinations Smartbaits™ offers in the Smart Vibe line-up covers every water condition...from muddy to clear. Yep, the Smart Vibe is the one lure you'll have tied on your rod year-round.  With Smartbaits color change technology the Smart Vibe will also continually change color on the belly part of the lure while swimming though thermoclines to imitate what bait fish do in nature and attract fish to strike. Check'em out!


Activated by water temperature, Smartbaits softbaits undergo multiple color changes when submerged. They will change from a light color to a dark color or a from a dark color to a light color when moving through fluctuating water temperatures. This color change will attract fish to strike.