About Us

Fish see color and shades of the same color differently in different water clarities and in different light levels. Fish can see more than 40 feet in clear water, 14 to 16 feet in stained water and 3 to 5 feet in muddy water.

Some colors are highly visible to fish at one time of day in one water clarity and invisible at another time of day in a different water clarity.

Researchers don’t know how fish perceive color but they do know which colors are most effective for catching fish in different water and light conditions.

Smartbaits lures will change color according to water temperature and have the remarkable ability to imitate live, bleeding prey fish as they move through fluctuating water temperatures and thermoclines. These color changes imitate what prey fish do in nature and will trigger fish to strike.

At Smartbaits we only use high-quality materials with attractive styles and our hardbaits are tuned and balanced and our soft plastics are durable. Our soft glowbaits will glow for eight hours of minimal exposure to sunlight or artificial light.

At Smartbaits we know that the way to catch more fish is to attract them with our color changing lures for different fishing conditions.

Anglers can also carry fewer styles of lures with our unique, revolutionary technology with multiple belly colors.


Our Vision

We are committed to enhancing your fishing experience and we believe that our innovative technology will contribute to the sport of fishing.


Our Mission

To provide outstanding customer service with high-quality products that exceeds your expectations. We now that you’ll get hooked on Smartbaits color lures and we look forward to serving you.