When I first heard about Smartbaits I was skeptical. After 40 years in the Fishing industry, I had never heard or seen anything quite like this before. However, the idea of color changing baits fascinated me. Then the more I thought about it the more it started to make sense that they would catch more fish.
Rapid Media Kayak Fishing - Fresh Catch: Smartbaits Lures
Unique water temp activated color-changing baits. When we first spotted Smartbaits at the 2013 ICAST convention in Las Vegas we were hooked. These lures change color depending on the water temperature - just like a real fish.
Quotes from Tight Lines™ Radio Show Host and Bass Hall of Fame President Sammy Lee
Quotes from Sammy Lee at fishing industry trade shows
"Fish see color", said Smartbaits representative Michael Dingman "and the unique chemistry in Smartbaits lures imitate wounded bleeding prey fish changing color at different water temperatures and depths. Predator fish hone in on those colors of vulnerable or injured smaller fish and attack. Smartbaits incite that attack. In cold deep water or warm shallow water, just one Smartbaits lure will change colors from chartreuse to red or watermelon to june bug to attract more fish to strike."